For my foreign followers, in Indonesia, “endorsements” is equal to “paid blog/social media posts”.
There has been a lot of misunderstandings between influencers and brand owners. I’ve been through this blogging & paid sponsorship ordeal since 2009 and for the last 4-5 years, I’ve scoot over into the business/brand owner position. Which makes me able to justify both the influencers’ & brand owners’ perspectives.
This topic will be spread into 2 posts : one from an influencers view & one from a business owners view to avoid confusion.
To make this article easier to read, I will not be writing in my usual paragraphs. I will write in Q&A forms instead.
WHY ARE ENDORSEMENTS EXPENSIVE? IT'S FREE TO TAKE PICTURES RIGHT?
No. It’s not free.. iPhone costs a lot, a camera costs even more, but it’s time that can’t be bought. The time we need to take & edit pictures , the time it took for us to get a couple thousand followers. Influencers work hard to get to where they are now.
Believe us, we've put a lot of thought into our 'pricelists' (well, at least the sane influencers have, even though I'm a blogger myself, I won't lie that there are insane bloggers too).
There has been a lot of misunderstandings between influencers and brand owners. I’ve been through this blogging & paid sponsorship ordeal since 2009 and for the last 4-5 years, I’ve scoot over into the business/brand owner position. Which makes me able to justify both the influencers’ & brand owners’ perspectives.
This topic will be spread into 2 posts : one from an influencers view & one from a business owners view to avoid confusion.
To make this article easier to read, I will not be writing in my usual paragraphs. I will write in Q&A forms instead.
WHY ARE ENDORSEMENTS EXPENSIVE? IT'S FREE TO TAKE PICTURES RIGHT?
No. It’s not free.. iPhone costs a lot, a camera costs even more, but it’s time that can’t be bought. The time we need to take & edit pictures , the time it took for us to get a couple thousand followers. Influencers work hard to get to where they are now.
Believe us, we've put a lot of thought into our 'pricelists' (well, at least the sane influencers have, even though I'm a blogger myself, I won't lie that there are insane bloggers too).
