Wednesday, August 9, 2017

HOW TO WRITE AN ENDORSEMENT/COLLAB OFFER EMAIL (AND GET AN ACTUAL REPLY!)

Ever wondered why the bloggers you email never reply? Well, it's no surprise to me how many underestimate the power of a well written (... or typed should I say?) email AND the power of good manners. Everyday.... I get at least one email that is literally like an SMS (aka 160 characters or less). Dude ! You're in for a business proposition. Would you seriously write a 160 lettered business proposal?

I dont know about every school curriculum in the whole world... but I think that every student at some point of their education has been thought that an essay contains 3 parts : introduction, content/reasoning/proposal, and conclusion/closing. Well, your business emails should too. Try some of the tips below see what you might have missed...


Tuesday, May 30, 2017

HOW TO MONETIZE YOUR BLOG/SOCIAL MEDIA PROFESSIONALLY

For the past 2 or 3 years, a new job field has been created. And that job field would be : THE INFLUENCER. No Bachelor degree required… No qualifications or job application forms needed.. All you need is the internet, a couple of gadgets, and a good attitude (that is if you want to last in this highly competitive job).

Let’s just be frank here. A LOT of people want to have this job because it looks fun. CafĂ© hoping, events from morning till night, free clothes and food.. Just take pictures and you’re done right? Well… Let me tell you, looks can be deceiving.

Since the job is not a subject matter in university classes, I find that many influencers tend to end up in the “unmannered” & "confused" zone. If you haven’t read my previous blog post, you should! As I’ve discussed the most common complaints made by advertisers. And this article will help you on how to respond to those complaints politely & professionally.
image credit to @shaycoghrane


HOW MUCH SHOULD I CHARGE?
Based on the average endorsement fees in Indonesia…
These numbers are very general. Always adjust accordingly to your power of influence. Do your research, ask you previous clients how sales & effect did you bring. From there, you can calculate your rates.


WHAT DOES IT MEAN TO BE A PROFESSIONAL INFLUENCER?
It means that you're required to always write & photograph top notch content AND post on-time regardless what (except if it's a force majeur situation like if your house got flooded... and NO, "my battery died" is not a force majeur situation, take your powerbank/chargers... Thank you ). Be ready if your client requests to re-shoot or rewrite if your work is not up to their standard *told ya being a professional influencer isn't always fun*

PUNCTUALITY & KEEPING UP TO A DEAL is the key.

If you've made the deal (whether on contract or just by email/text), and got your sponsored products, then post it! Don't suddenly run away & hide. Your client won't be happy.. If you think that you're probably not going to like the product, then why accept in the first place?
If you want the endorsement money, then suck it up!

THE ITEM SENT TO ME DIDN’T LOOK LIKE THE ONE IN THE ORIGINAL PICTURE. WHAT SHOULD I DO?
The best way to politely respond is to ask for a return address & say that the product doesn't suit you & that you're sending back the product so that they can make money by selling it to their customers (as long as it's not food or cosmetics here)
Also don’t forget to refund any paid fees if you’re cancelling the deal.

WHAT IF I WANT TO CASUALLY & PROFESIONALLY INFLUENCE?
Good news is that you can ! Bad news ? Well you sort off have to figure this part yourself & work the balance out as it's different for every influencer.

I tend to advice my friends who are doing it for fun to make it a habit to strictly accept endorsements/sponsorships that are relevant to them. But once in awhile, when there is a campaign offer that is relevant & well paid (whether in money/product exchange this is for each individual to decide) , by all means sign the contract ! Just remember to convert yourself to a professional once that signature is written.

CAN I RESELL THE PRODUCTS I DON’T LIKE?
It all comes down to integrity and empathy for this.

I’ve gotten loads of beauty product samples and I must say 80% didn’t work well on my skin. But empathetically, I wouldn’t resell those instead I just gave them to my friends whose skin might benefit from those products.

It’s like.. a friend gave you a present & you said that you love it. But then next week she finds out that you should it someone else.. it’s OUCCCHHH but you can’t really do anything you know?

Your choice to which direction you want your online presence to go to.

WHAT IF THE ADVERTISER IS MAKING ME ANGRY?
Calm down, no need to start email shaming at each other. Reply as calm as you can. Your digital screens are there for you to rephrase as much as you like & not sham your anger directly to the advertiser.

last but not least, one tip I would give : have a sense of confidentiality. Contracts & pricing deals are private between the advertiser and blogger. Don't compare , but instead evaluate your own value as an influencer.
and it's not a race of who posts the best content, but it is a race to push yourself to be a creative professional worker.

Below is only half of the instagram stories I did the other weekend.I didn't think of saving everything up earlier.. so yeahh.... hopefully you guys will still find these posts useful !
video


Tuesday, May 23, 2017

THE DEAL WITH ENDORSEMENTS, FROM AN INFLUENCERS VIEW

For my foreign followers, in Indonesia, “endorsements” is equal to “paid blog/social media posts”.

There has been a lot of misunderstandings between influencers and brand owners. I’ve been through this blogging & paid sponsorship ordeal since 2009 and for the last 4-5 years, I’ve scoot over into the business/brand owner position. Which makes me able to justify both the influencers’ & brand owners’ perspectives.

This topic will be spread into 2 posts : one from an influencers view & one from a business owners view to avoid confusion.

To make this article easier to read, I will not be writing in my usual paragraphs. I will write in Q&A forms instead.



WHY ARE ENDORSEMENTS EXPENSIVE? IT'S FREE TO TAKE PICTURES RIGHT?
No. It’s not free.. iPhone costs a lot, a camera costs even more, but it’s time that can’t be bought. The time we need to take & edit pictures , the time it took for us to get a couple thousand followers. Influencers work hard to get to where they are now.

Believe us, we've put a lot of thought into our 'pricelists' (well, at least the sane influencers have, even though I'm a blogger myself, I won't lie that there are insane bloggers too).

Thursday, September 1, 2016

MODERN PASTEL

I'm very much excited to announce the launch of these limited edition Bees ! Since I don't blog often nowadays, you can see in the previous post that I was still talking about this stroller ! (Ha ! caught you in blogging laze michelle... No, but really, blogging takes up so much time that I would loose those hours to play with my kids !) For those who aren't quite fond of dark colors for children, Bugaboo has launched their Bee strollers in two new shades : Petrol Blue & Soft Pink as part of their Modern Pastel collection. If only I had a daughter, I would get myself that pink one.
This time I collaborated with Benny Lim from Junia Pics and Kate Alexandra Ng for the photoshoot. Truthfully, it was rather nerve racking to shoot with 2-3 kids at the same time. I've styled a couple adult models at the same time, but telling kids to pose? That's a whole another different chapter. So, instead of stressing out, we just let things flow on the day! By the afternoon, we were blessed with beautiful sun and weather !
Bugaboo10

Monday, May 2, 2016

BUGABOO X DIESEL ROCKS

skipping a little bit on my usual fashion articles into a mom-related blogpost for today! So, you guys know that I am a loyal Bugaboo user (see my previous post on the Dutch pram brand here)... Just a disclaimer, my actual Bugaboo unit was NOT sponsored (that would be supercalifragilisticexpialidocious if it was) , I bought the stroller before my first son was born and I am still loyal to it until now. Being a fan, I was very excited that their newest limited edition stroller is a another collaboration design with Diesel !

The new Bugaboo Bee 3 Diesel boasts same good compact but sturdy specs like all "Bees" do. (Trust me, when I say sturdy : I've shopped, chucked toys, diaper bags, groceries.... Plus with the kid on the stroller...) Except now... The Bee is adorned with cool studs, a screened tattoo inspired image at the back, special ed wheels.. All in a cool black color scheme.

I've always felt that kids are an extension of our style profile... well it doesn't hurt when that style profile is 'continued' to the gears we bring when we tote our kids around right?
9-bugaboo
along with the Mothercare Indonesia, Bugaboo team, and fellow mommy hosts of the event...
10-bugaboo