It’s funny how trends recycle every now and then. Ten years ago, I remembered that I picked up a DIY book on making friendship bracelets. The idea of friendship bracelets was totally uncommon in Indonesia FYI. My family and friends thought wearing bracelets made out of cotton string was simply weird. To me however, those bracelets had a personal meaning.
Fast forward today, my best friend told me about Pandora, a jewelry brand from Denmark. What appealed most about Pandora was how personal each and every product is to the owner. Wait… you might be asking how can ready stock jewelry pieces be personal? Well, that lies in every customer’s customization process.