Thursday, October 6, 2011

PARIS MON AMI

When I bring up the question ; "what clothing or accessory do you think is the most versatile item out there?", answers such as a white shirt, a pair of jeans, or a trench coat for the winter-clads usually start popping out. It IS true that those three classics can be reworn over and over. But, there is also one more thing that is just as (..or perhaps more) versatile : a scarf.

When it comes to scarves, Hermès' le carré is one those iconic ones. first made in 1937, the 90x90 cm scarf requires about 450,000 meters of fine silk and 1,500 - 2,000 hours of labor to finish. The Carré may seem grandma-ish to some. But, I'm sure that after seeing what these four girls have to offer, the scarf will no longer feel ancient to you. Remember J'aime Mon Carré from last year? Well, this year Hermès has launched another one of their interactive online fanzine campaign known as Paris Mon Ami. Set in the magical city of Paris, four 'IT' girls from different backgrounds gathered together to showcase a fresh take on the classic carré.
1-PMA
2-PMA
see what I mean by multipurpose? take two scarfs, knot them together, and voila. you have a tunic
3-PMA
Photographed by Craig McDean, Anna from London, Courtney from New York, Kozue from Tokyo and Ella From Paris showcase these silk and enamel goodies with an unconventional and modern approach.
4-PMA
5-PMA
6-PMA
8-PMA
scarf + turtleneck? a big yes for Kozue.. the enamel bangle party looks just as dashing too
7-PMA
all images courtesy of Hermès.

Paris Mon Ami runs from September 2011 till February 2012.
For more information and updates from these girls, visit www.parismonami.com

31 comments:

Miss Kwong said...

OMG such a nice blog!!! so stylish!!!
must follow u

Follow me on:
Miss Kwong - Art and Fashion

sajuki said...

amazing photos :)

AlvianaKalin said...

Iya chelll! jalan yuk next monday bs ga? :)

Audrey Allure said...

I agree, a scarf is definitely a versatile piece!

Krissy ~ said...

oh my! the collection is just amazing. loving it!!
Krissy xoxo

Andrea said...

I LOVE this, but you could've guessed that since I just posted about Hermes. Beautiful variations, I've always tried to fashion a dress out of scarves, it looks so good on her. I was just worried the wind might blow and reveal more than intended...

Zorannah said...

loveeee it!
www.zorannah.com

laura said...

Oh Hermes, you make me swoon. I love scarves, but for some reason just never really had a lot of them to play with.
♥ laura

the blog of worldly delights

Aleksandra said...

Great post :)
http://modejoy.blogspot.com/

Anastasia Siantar said...

OMG these photos are beyond amazing <3

www.brownplatform.com

myfashionwardrobe said...

Paris loves you too ;)

http://myfashion-wardrobe.blogspot.com

Kate L. said...

Oh I just bought a scarf from Hermes in Seoul. Love it!!

Fashion Cat
www.myfashioncat.com

jkd said...

Oh Hermes, if only I had enough pocket money to spend on you.

I'll stick to LV for now.

Love your blog.

Mónica C. Welton said...

such gorgeous pics!

Love,
www.chicksinfeathers.co.cc

Catherine Au Jong said...

love it! :) would love to dress up like that!

Rebecca Clairine said...

Amazing !
I love all collection there <3

Xoxo,
Rebecca
http://rebeccaclch.blogspot.com

Closet Fashionista said...

So gorgeous! I love how they wore them!! Especially the first one after the jump
http://www.closet-fashionista.com/

Taryn said...

I totally agree, scarves can do SO much. especially Hermes scarves...eternally classic and insanely nice quality!

Sandra said...

Love those photos :)))


Sandra
Enter my first jewelry giveaway ever!! :)

Aki No Yuutsu said...

agree... multipurpose!

raisa said...

Wonderful post. I will immediately try to see what I can do with my scarf.

Fabrizia said...

Wonderful post, I like it!
Take a look at my blog, and if you like it, follow me, I'll be waiting for you!

Cosa mi metto???

Mitha Komala said...

those outfits are really awesome. great post ci <3

http://mithakomala.blogspot.com/

Valentine said...

Kozue Akimoto seriously has the most beautiful hair. It seriously is her trademark.

But I can't help but think she looks really stunned or stilted in most of the photos. Maybe that's just me!

fashionismyh2o said...

Beautiful! You always have such amazing colour tones! Love your style :)

Sarah
http://fashionismyh2o.blogspot.com/
xx

Belvin said...

hermes is amazing :)

http://thelittlefashionisto.blogspot.com/

Steffys Pros and Cons said...

beautiful photos!

<3 steffy
Steffys Pros and Cons

C & M said...

your blog is stunning! love the phhotos! and yes, paris is amazing!!
http://spliffedcookies.blogspot.com/

LeeAnne, Style N Season said...

Yep, Hermes have been one of my favorite brands too, since I was a little girl. And you're right about the scarves, they're silky gorgeous! Once, my Mom bought two and made them up into a lovely blouse.
Thanks for sharing this!

LeeAnne, Style N Season
http://stylenseason.blogspot.com

chanelene said...

i so agree !

sepatukelinci said...

great post, i love it :)

---------------------------------
http://sepatukelinci.blogspot.com