PARIS MON AMI

When I bring up the question ; "what clothing or accessory do you think is the most versatile item out there?", answers such as a white shirt, a pair of jeans, or a trench coat for the winter-clads usually start popping out. It IS true that those three classics can be reworn over and over. But, there is also one more thing that is just as (..or perhaps more) versatile : a scarf.

When it comes to scarves, Hermès' le carré is one those iconic ones. first made in 1937, the 90x90 cm scarf requires about 450,000 meters of fine silk and 1,500 - 2,000 hours of labor to finish. The Carré may seem grandma-ish to some. But, I'm sure that after seeing what these four girls have to offer, the scarf will no longer feel ancient to you. Remember J'aime Mon Carré from last year? Well, this year Hermès has launched another one of their interactive online fanzine campaign known as Paris Mon Ami. Set in the magical city of Paris, four 'IT' girls from different backgrounds gathered together to showcase a fresh take on the classic carré.


see what I mean by multipurpose? take two scarfs, knot them together, and voila. you have a tunic
Photographed by Craig McDean, Anna from London, Courtney from New York, Kozue from Tokyo and Ella From Paris showcase these silk and enamel goodies with an unconventional and modern approach.




scarf + turtleneck? a big yes for Kozue.. the enamel bangle party looks just as dashing too

all images courtesy of Hermès.
Paris Mon Ami runs from September 2011 till February 2012.
For more information and updates from these girls, visit www.parismonami.com