it's good to get away from styling casual, everyday pieces (both for clients and myself!) every once in awhile. I had a great time with Ferany, the designer of these dresses, discussing the concept and all for her first campaign for her debut at Jakarta Fashion Week. I noticed that she used airy, flowy fabrics for her collection therefore I translated that same light feeling into this lookbook : simple, no fuzz/drama, just understated elegance.
photographed by Raynata || makeup&hair by Lyra Lepeintre || talent by Alexandra @ 21mm || styling by me